In addressing Global Telecom Company's design talent shortage, Youpal strategically stepped in as an outsourcing partner for the entire design department. This involved a seamless integration of UX/UI design expertise, creating a symbiotic relationship aimed at overcoming design challenges and delivering end-to-end design solutions. Youpal's dedicated design team became an extension of Mobily's capabilities, ensuring a constant and reliable resource for transformative design initiatives.
Collaborating closely with Youpal, Mobily embarked on the creation and deployment of a comprehensive design system. This system, covering digital, online, and offline platforms, was meticulously crafted to align with Mobily's vision of innovation, digitalization, and inclusivity across B2B, B2C, and B2B2X realms. The strategic focus on self-service activation, SIM journeys, and services for both postpaid and prepaid users ensured that the design system was tailored to meet the specific needs of Mobily's diverse user base.
Youpal's expertise extended beyond conceptualizing a design system to ensuring its practical implementation. The partnership facilitated an expansive coverage of services and platforms, enhancing user experiences across various touchpoints. By encompassing Web and App solutions for B2B, B2C, and B2B2X, the design transformation reached every corner of Mobily's digital ecosystem, providing a seamless and innovative user experience.
The collaborative effort with Youpal resulted in better-measured experiences and a notable improvement in Customer Satisfaction (CSAT). By implementing a design system that prioritized user-centric solutions, Mobily achieved enhanced user interactions and satisfaction. The impact of the design transformation was quantifiable, leading to a measurable increase in digital revenue—a testament to the success of the partnership in elevating Mobily's ability to deliver quality services and elevate the overall user experience.